You read right! John McAfee, founder of McAfee Anti-Virus software charges more than
$100,000 per tweet when promoting initial coin offerings.
His marketing website states that nothing in the cryptocurrency industry is more powerful than
a tweet and that tweets to his 810,000 followers regularly double the price of a token. The website also
displays numerous poll results posing crypto-related questions to his audience, which he’s now currently
using as leverage for selling exposure.
While the fact McAfee is selling exposure in the space is deeply infuriating to many in the crypto
community, the fact is, he isn’t the only one making money pumping coins.
YouTube influencers with large followings are cashing in too. Michael Suppo aka Suppoman
promotes initial coin offerings to his multitude of subscribers, yet consistently reminds them that he
does not accept payment for promoting projects. Another YouTube user proves this isn’t true, citing one
of Suppo’s most recent videos.
Many other influencers in the space earn money promoting pyramid schemes like Bitconnect.
CryptoNick and Trevon James are two of the most notable influencers in crypto who are now drawing
criticism from followers and also facing criminal charges in U.S. courts.
Yet still, there’s something different about a software mogul creating a publicity company
around his brand and lying in bed with initial coin offerings. Anybody can post a video on YouTube, but
very few people in crypto can guarantee mainstream media exposure and charge six figures for making
promotional statements using 280 characters or less.
While the service is certainly worth it for crypto projects looking to raise millions, McAfee’s
shameless promotion of projects has come into question many times over the past year:
Tron is a long term Hodl. Those who are flipping it are losing out.
— John McAfee (@officialmcafee) December 26, 2017
His promotion of Tron is just one example. McAfee did the same thing for Reddcoin at the end of last
year. A reply from a Twitter user on the same tweet points out McAfee accepts payment for promotion.
While it’s become more and more evident that the founder of the widely known antivirus software
markets tokens as a side business, the fact he doesn’t state that in his Twitter posts is what’s most
Even if he is charging less than 13 cents per investor for a Tweet according to his website, McAfee
should probably find a new side hustle. Nearly half of 2017 initial coin offerings are failing, with projects
either not launching at all, being axed by the Securities Exchange Commission, or simply losing the
support of their online communities.
McAfee’s willingness to promote nearly any ICO in exchange for double what the average Canadian
makes in a year proves that promoting offerings is just as lucrative as launching them.
Unfortunately, influencer-based promotional campaigns are likely to explode in 2018 given Twitter is
following the footsteps of Facebook and Google, recently announcing a ban on crypto ads.
So much for taking a crypto project to the moon based on the fundamentals of solid software
development and the innovation of a truly unique idea.